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Live The B2B & B2C trading network
Trade smarter, connect deeper, grow together.
Cawoba puts merchants, retailers, wholesalers and their customers on one network — so quotations, price lists and outstanding balances live in a system of record instead of scattered WhatsApp threads and stale Excel files.
No credit card required · Set up in under 5 minutes · Free forever tier
Traders, retailers and buyers on one shared network — each with their own dashboard, one login.
QuotationAccepted
Q0031
Outstanding2 overdue
₹1,35,000
What is Cawoba
Not another ERP. An enhancement to what you already run.
Accounting software records what already happened. Cawoba runs the part that comes first — the enquiries, negotiations and relationships that decide whether a sale happens at all.
Pre-sales workflows
Structured RFQs, quotations and negotiation rounds with a full audit trail — not a chat thread you have to scroll back through.
Network building
Discover and connect with traders, retailers and customers by category and location. Every connection is a channel you can sell through.
Credit visibility
Customers see their live outstanding balance across every connected supplier — which means far fewer "what do I owe you?" calls.
Cawoba sits between your books and your network — reading from one, enabling the other.
How it works
Simple to start, powerful as you grow.
No implementation project. No mandatory integrations. Start with the basics, then switch on capability as your network expands.
Build your network
Search suppliers and buyers by category and location, then send connection requests. Your network is the asset.
Exchange quotations
Send structured RFQs, receive quotes, negotiate and accept — every revision tracked with full history.
Scale with apps
Switch on Catalog, Credit, Price Lists, Schemes and Warranties as each becomes relevant to your operation.
All features
Everything a trading network needs — and nothing it doesn't.
Six modular apps on a shared network layer. Activate only what's relevant to your business; add the rest whenever you're ready.
Quotations
Structured RFQ and quotation workflows with status tracking, line items, negotiation rounds and a complete, exportable audit history.
Core appCatalog & Products
Manage products with variants, groups and controlled public visibility. Your catalog doubles as a discoverable storefront for new buyers.
Core appPrice Listing
Publish price lists to connected retailers with margins that cascade automatically — update once and every retailer sees the new price.
Trader appSchemes
Create and distribute trade schemes across your retailer network — the promotional offers conventional accounting software can't model.
Trader appCredit Management
Track credit limits and outstanding invoices, and give each customer a live view of their account — synced from Zoho Books or entered manually.
Zoho syncWarranty Management
Register and track product warranties across the network so customers can check status themselves instead of phoning your team.
Shared appOn the ground
Built for how trade actually happens.
Godowns, counters, dispatch bays and phone calls at 9pm. Cawoba is designed around the real rhythm of Indian trade — not an idealised procurement process.
Who it's for
Built for both sides of every trade.
A two-sided network only works if both sides get real value. Each side gets its own purpose-built dashboard, behind a single login.
Merchants, retailers & wholesalers
Run your whole trading operation from one dashboard — connect with customers and suppliers, publish price lists and send structured quotations without switching between five tools.
- Full business dashboard at business.cawoba.com
- Multi-user access with owner, admin and member roles
- Modular apps — activate only what you need
- Connect Zoho Books for automatic credit sync
- Public profile so new customers can find you
Buyers who want clarity & control
Request quotations from several suppliers at once, keep an eye on your credit position and manage warranties — all in one app, with no phone tag and no waiting on WhatsApp replies.
- Customer portal at portal.cawoba.com
- Request quotes from multiple suppliers in one action
- See outstanding credit across all connected traders
- Check warranty status without calling the supplier
- Discover new suppliers by category and location
Placeholder — add a real customer quoteName, role · Business name, city
A short, specific quote from a real trader belongs here — ideally one that names the workflow Cawoba replaced and the outcome, rather than praising the product in general terms.
Integrations
Works with the tools you already use.
Cawoba enhances your existing stack — it never asks you to replace it. Connect your accounting system to power the live credit dashboard.
Zoho Books
Available now
Your network layerTally Prime
Coming soonQuickBooks
Coming soonWhatsApp Business
Coming soonRazorpay
Coming soonBusy Accounting
Coming soonQuestions
Answers before you sign up.
No. Cawoba is deliberately not an ERP or an accounting system. It sits in front of whatever you already run — Zoho Books, Tally, Busy — and handles the pre-sales and relationship layer those tools were never designed for. If you connect Zoho Books, credit data syncs automatically; if you don't, you can enter it manually.
Yes. Creating an account, building your network and exchanging quotations costs nothing and needs no card. You only move to a paid plan when you want higher volumes or the advanced apps — and you can stay on the free tier indefinitely.
Businesses work in business.cawoba.com, which covers catalog, price lists, schemes, credit and multi-user roles. Customers work in portal.cawoba.com, which is focused on requesting quotes, tracking credit and checking warranties. Both use one Cawoba login, so if you're a retailer who also buys, you can switch between them.
Minutes, not months. There's no implementation project and no mandatory integration. Register, complete your profile, send your first connection requests, and you can be exchanging structured quotations the same day. Catalog and price list imports can follow whenever you're ready.
You decide, per item. Catalog entries can be public — which is what makes you discoverable to new buyers — or restricted to connected partners. Price lists are always published to specific connected retailers, never to the open network.
Get started today
Your trading network is waiting to be built.
Join the merchants, retailers and buyers already replacing scattered messages with a network that remembers everything.