Designed around real trade
Godowns, counters, dispatch bays and calls at 9pm — not an idealised procurement process invented in a boardroom.
About us
Built by people who've worked the counter.
Cawoba is the B2B & B2C trading network for merchants, retailers, wholesalers and their customers — built by a team that has spent years inside the trade it's trying to fix.
Why we built Cawoba
Trade runs on relationships. The software never did.
Quotations live in WhatsApp threads. Price lists go stale in Excel. Nobody is sure what they owe until someone picks up the phone.
Accounting software solved the part that happens after a sale — the invoice, the ledger, the tax return. But the part that decides whether a sale happens at all — the enquiry, the negotiation, the relationship — was left to whatever people could improvise.
We built Cawoba to be the layer that was missing: a shared network where both sides of a trade see the same record. Not an ERP to replace your books — an enhancement that sits in front of them, with structured quotations, live price lists, credit visibility and warranty tracking, each side working from its own dashboard behind a single login.
What we believe
A few things we won't compromise on.
An enhancement, not a rip-and-replace
Keep Zoho Books, Tally or Busy. Cawoba reads from your books and enables the network in front of them.
Both sides get value
A two-sided network only works if buyers gain as much as sellers. Both get a purpose-built dashboard, free to start.
The team
Three founders, three sides of the problem.
Domain knowledge, operational discipline and engineering — the combination it takes to build a trading network that people actually use.
Naseel K.P.
Co-founder & CEO
The domain expert. 7+ years in interior design and product market experience, with deep vendor relationships and first-hand insight into how trade actually works on the ground.
Connect on LinkedIn
Raseel V.M.
Co-founder & COO
The operational scaler. 7+ years in supply chain and operations management, and an NIT Calicut alumnus, bringing operations excellence to how the network runs day to day.
Connect on LinkedIn
Shabeeb Ali O.
Co-founder & CTO
The tech engine. Full-stack developer specialising in e-commerce and ERP systems, having built scalable platforms from the ground up — owns the architecture behind Cawoba.
Connect on LinkedInCome build with us
Your trading network is waiting to be built.
Join the merchants, retailers and buyers already replacing scattered messages with a network that remembers everything.